Best electric toothbrush deals in the Black Friday sale (2024)

It’s no secret that Black Friday is the best time to make a saving on tech and deals on electric toothbrushes are among the best. I’ve been covering the sale for years, chasing discounts on top-rated brushes from Oral-B and Philips, as well as cheap replacement brush heads, teeth-whitening kits and water flossers.

Now the Black Friday sales have landed, many retailers have slashed their prices, including Amazon, Argos, Boots and John Lewis and I’ve sought out the best to help you make serious savings.

My main advice when shopping for electric toothbrush deals? Watch out for those misleading offers. You’ll often see deep discounts of 50 per cent or more on the most popular brushes, but those seemingly huge savings repeat like clockwork throughout the year.

As IndyBest’s long-suffering toothbrush expert (hey, we exist), I track the prices of electric toothbrushes year-round, so I can filter out the fake bargains and bring you only the best electric toothbrush deals every Black Friday. Keep scrolling for the top offers.

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Best Black Friday electric toothbrush deals

I rated the Oral-B Pro 3 the best electric toothbrush in my round-up, thanks to its low price and effective cleaning power. The brush is noisier than the premium iO range but cleans just as well. “This budget-friendly electric toothbrush might lack the bells and whistles of its pricier iO siblings, but the oscillating head still delivers a reliably thorough clean.”

Here’s a huge saving on one of the best electric toothbrushes of 2024. Unlike other brushes, the Suri’s is designed to be reused, repaired and recycled, using plant-based heads and bristles, and a slim aluminium body, rather than plastic. Green credentials aside, it’s a smart-looking brush with a stylish, pencil-thin travel case, and it’s cheaper than ever at Amazon right now.

I dubbed this model the best for sensitive gums, in my review of the best electric toothbrushes. The issa 3 comes with 16 intensity settings – you dial in the one that suits you and can increase the intensity as you get more comfortable with the medical-grade, soft-silicone brush head and polymer bristles. The larger size and unusual shape of the brush head means I didn’t get a classic deep-clean sensation during testing, but the polymer material in combination with the sonic pulses means I haven’t yet found a brush that’s kinder to gums.

Spotlight Oral Care toothbrushes are made using dentist-developed technology, and come with four speed settings that provide up to 50,000 reps per minute. The micro point tongue cleaner ensures excellent oral hygiene, and one of the best parts about this powerful toothbrush is the battery life – which can last up to 70 days. With 35 per cent off, this set is complete with a travel case and three replacement heads, along with a magnetic click charger and charging cable.

This toothbrush is designed with polishing bristles, which Philips claims remove up to 100 per cent more stains, for visibly whiter teeth in just three days. Brimming with tech, it has built-in smart sensors that let you know when you’re brushing too hard and can even send you a progress report in the Sonicare app, so you can see how your brushing has improved over time. It also has four brushing modes and three intensity settings.

The Oral-B iO8 electric toothbrush uses “artificial intelligence” to learn your brushing style and guides you while you brush, to make sure you don’t miss a spot. The six smart modes personalise your brushing, while the interactive colour display reminds you when the head needs replacing – if that wasn’t enough, it will also give you a cheery smile for a job well done.

Add a splash of colour to your bathroom sink, with this tried, tested and approved toothbrush. After trying it for myself, it made it into my review of the best electric toothbrushes. I found it to be the dream travel companion, thanks to its sleek design, matching travel case and battery operation. It’s very simple, with no fancy modes, but the battery life is seriously impressive (three months on just one AA battery), and it’s this ease of use that I think makes it a great pick for a kid’s first electric toothbrush, too. Get it this Black Friday, with a whopping 50 per cent off.

Another star in my best electric toothbrush guide, the Oral-B iO3 is the cheapest brush in Oral-B’s premium iO range. That means you get the same great cleaning performance and quiet oscillating motor as the most expensive Oral-B brushes, but with fewer brushing modes, a shorter battery life, no LED screen and no gimmicky smart features. It’s down to £60 at Amazon.

Here’s a 44 per cent saving on a four-pack of Philips Sonicare toothbrush heads at Amazon, which works out at £6.75 a pop. These are compatible with all Philips Sonicare click-on handles, but the C3 head is specifically designed to have four times as much surface contact with your teeth, to better tackle plaque build-up.

I haven’t personally tested these third-party brush heads but, at just 80p each, they’re a fraction of the price of the official Philips Sonicare heads. The pack of six features plastic-free packaging, and The Little Eco Company offers a freepost recycling service, too. Customer reviews note the heads work and fit perfectly but are less premium feeling than the £7 heads from Philips. I’m stocking up with this Black Friday deal, if only to have a cheap supply of backup replacements in the bathroom cabinet.

This is Philips’s most advanced brush and the one I use every day. In my review of the Philips Sonicare 9900 prestige, I wrote: “This brush can also hit a chart-topping 62,000 vibrations per minute – more than any other brush – delivering a noticeably more intense clean versus cheaper brushes.”

“The brush head also has a cross in the middle of the bristles, made from silicone, which helps whiten and polish the teeth as you brush,” noted thereviewof this model. I was similarly impressed by the stain-busting capabilities of this toothbrush, so much so that it landed a spot in my review of thebest electric toothbrushes. Right now, you can save £20 at Boots.

I named the Oral-B iO6 as the best mid-range option in my guide to the best electric toothbrushes. There are more fancy features to play with than the affordable Oral-B pro 3 above, such as a built-in pressure sensor, five cleaning modes and a digital display on the handle to show which mode you’re using. But, with this significant Black Friday discount, it comes in far cheaper than the brand’s loftier-priced offerings like the iO9.

When is Black Friday 2024 in the UK?

Black Friday is underway – it started on Friday 29 November. While it began as a one-day event, Black Friday is now more of a shopping season than a single day of deals. Most retailers will continue to offer deals through the weekend and conclude their sale on Cyber Monday (2 December).

Looking for more savings? Read Alex’s guide to the best Black Friday tech deals